SUBOTRON pro games powered by Wirtschaftskammer Wien: Understand influencers to scale your marketing
Event series on the practice of digital games
Venue: Raum D / Q21
Co-founder GameInfluencer GmbH, Munich
Influencers aka Let´s Players have become not only the popstars of a generation and the number one career aspiration of teenage gamers but also one of the most important marketing tools for devs. Influencer marketing is an area of explosive growth. An area in which you get to work with young, creative talents that are currently reshaping the media landscape in which online video consumption of “GTA V” is larger than one of television’s most popular TV shows right now – Game of Thrones. Understandably developers and publishers would like to get in front of these influencers’ enormous audiences. Influencer inboxes are full of unread emails like “Hi! We have a new game and we think it’s right up your and your viewers alley because we are very familiar with your channel and think that the content you would make would be really entertaining and successful.” Munich based GameInfluencer GmbH conducted a survey with more than 500 influencers in their network to understand their perspective on influencer marketing deals a lot better. By presenting the learning conducted from the study, their founder wants to educate publishers and developers on how to be a better partner for influencers and thus get better deals and content for themselves.
Michael is a digital marketing specialist with a passion for startups, gaming and eSports. He co-founded GameInfluencer back in 2016. These days he manages a team of brilliant people building the world’d biggest influencer database and running performance-based influencer campaigns on a global scale for clients such as NVIDIA, Tencent, Wargaming or Flaregames.
http://subotron.com/veranstaltung/influencers/Fri, Oct 27, 19:00
Nerd Institute (featured by monochrom)
Workshops im Raum D
Ort: Raum D / Q21
Am 18.10. wird Sigur Skwarl von BattleBrush Studios einen Workshop im Bemalen von Figuren abhalten. Egal, ob Plastikfiguren aus einem Brettspiel oder Metallfiguren, Sigur wird Dir zeigen, wie man mit einfachen Mittel zu einem beeindruckenden Ergebnis kommt. Fortgeschrittene werden von Sigurs jahrelanger Erfahrung profitieren, ihre Technik verbessern und sich den einen oder anderen Trick abschauen können. Wenn Du eine Figur hast, die Du gerne bemalen möchtest, dann bring’ sie einfach mit – falls nicht, stellen wir Dir eine zur Verfügung. Pinsel und Farben werden ebenfalls von uns bereitgestellt. Du musst also nichts mitbringen außer Neugierde!
Wolltest Du schon immer mal ein pen&paper-Rollenspiel leiten? Beim Workshop am 24.10. erfährst Du, wie Du mit wenig Aufwand zu eine*r/m erfolgreichen Spielleiter*in wirst.
http://nerd.homeip.netMi 18.10. und Di 24.10., 18-21h
Curated Media for #Q21vienna
Opening: Thu, May 11, 18:00
Venue: Electric Avenue, Q21
A cultural institution thrives on lively exchange. As a result, visitors and employees share social media content every day. A cooperation with Downtown Vienna presents a selection of these impressions on screen, making them easily accessible. Q21 creates a new, distinctive image consisting of many individual perspectives. The project invites people to participate in the creative process in an uncomplicated way.
Tag your content with #q21vienna!
Image: Say Say Say, Inc.ongoing, daily 10-22:00
TONSPUR 75_lost: ROBERT ADRIAN (1935-2015). Roberto Paci Dalò (ITA): LONG NIGHT TALKS. FOR ROBERT ADRIAN
8-channel sound installation and 7-part poster series in the TONSPUR_passage
Opening: Sun, Jul 30, 17:00
LONG NIGHT TALKS. FOR ROBERT ADRIAN is the new work by Italian artist Roberto Paci Dalò created during his residency at TONSPUR - Q21/ MQ in July 2017.
The piece is composed of an 8-channel sound work and 7 images. In addition to it, the ORF commissioned a radiowork to be broadcasted on Ö1 Radiokunst Kunstradio on the opening night.
The piece is dedicated to Robert Adrian X (1935-2015), a pioneer in art and telecommunications. The Canadian artist lived in Vienna since 1972 and his contribution to the art world has been also witnessed by a large retrospective at Kunsthalle Wien back in 2001. Adrian received the Prize of The City of Vienna in 1993, and the Austrian Art Prize in 2011. He was awarded the Nam June Paik Art Center Prize in 2009.
Through more than two decades Adrian and Paci Dalò shared a close friendship also working together on several projects including a film Paci Dalò especially created for Adrian's major retrospective. The two used to sit in Adrian's studio in the Wiedner Hauptstraße and share long night talks dicussing passionately art, radio, transmission, technologies, web, surveillance, sound, warfare, and conflicts.
In LONG NIGHT TALKS. FOR ROBERT ADRIAN, Roberto Paci Dalò worked on Adrian's voice using it as a main material for the installation. The visitors will have the opportunity to immerse themselves in the grain of the voice together with field recordings, instrumental and electronics sounds. A journey into fascinating times and experiences where visitors are surrounded by sounds in the unique TONSPUR multi-channel audio environment.
Parallel to the sound work, the artist created a series of 7 drawings conceived as a constellation: A nocturnal sky which is also a graphic score for the piece. The seven drawings reflect the 7 days of an imaginary week together with Robert Adrian in his studio in Vienna's Wiedner Hauptstraße.
A daily journal of Paci Dalò's residency at Q21 (images, texts, sounds) is online at: robertopacidalo.com
Books and records of the artist are available at Buchhandlung Walther König at MuseumsQuartier.
Image: © Roberto Paci DalòJul 31 to Dec 2, daily 10-20:00
Sep 01, 2017 to Jan 04, 2018, Tue-Sat 12-19:00